Palm strikes are good for situations where the attacker is close/in a small space, and you need to create some distance.
Palm or elbow strikes can be more effective than a punch and avoids injuring your fingers/hands. When using your elbows to strike (since they are hard) they are best aimed at vulnerable areas like the ribs.
If someone is choking you from behind, tuck your chin in to protect your airway and try to use the stamp on the foot self defence move to make them loosen their grip.
If the attacker grabs your wrist (especially if they are stronger then you) aim to strike them with your free hand in the eyes or throat. Do not yank your wrist away, instead try twisting your wrist out.
If cornered in a small space, use an object such as a bag or umbrella use it to create space between you and the attacker.